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Buyer attitudes and brand choice behaviorBuyer attitudes and brand choice behavior

Buyer attitudes and brand choice behavior

George S. Day

Details

OL Work ID
OL4810467W

Subjects

Brand name productsConsumersMotivation research (Marketing)MerkenEtudes de motivationKaufverhaltenKeuzegedragProduits de marqueConsumentengedrag

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Book data from Open Library. Cover images courtesy of Open Library.