George S. Day
36 works on record
Works
Essentials of marketing research
1999
Marketing research
1980
Wharton on dynamic competitive strategy
Buyer attitudes and brand choice behavior
Wharton on managing emerging technologies
Marketing public transit
The Interface of marketing and strategy
Consumerism
See Sooner, Act Faster - How Vigilant Leaders Thrive in an Era of Digital Turbulence
Course design guide to accompany "Strategic market planning" and "Analysis for strategic marketing decisions"
Market driven strategy
Essentials of Marketing Research, 2nd Edition with SPSS 13. 0 Set
Comprender, captar y fidelizar a los mejores clientes
Strategic market analysis
Strategic market planning
The Market Driven Organization
Analysis for strategic market decisions
Peripheral vision
Strategy from the outside in
Cases in computer and model-assisted marketing
See Sooner, Act Faster
Innovation prowess
Market Driven Organization
Essentials of Marketing Research, 2nd Edition with SPSS 17. 0
Essentials of Marketing Research, 3e with Spss 13.0 Set
Investigacion de Mercados - 3 Edicion (Spanish Edition)
Identifying competitive product-market boundaries
Strategy from the Outside In (PB)
Capabilities for forging customer relationships
Superiority in customer relationship management
The capabilities of market-driven organizations
Valuing market strategies
Learning about markets
Innovate to Grow
La Organizacion Que Actua En Funcion del Mercado
The broadening scope of marketing research in the U.S