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Services marketingServices marketing

Services marketing

Mary Jo Bitner, Dwayne D. Gremler, Valarie A Zeithaml, Valarie Zeithaml

Details

OL Work ID
OL11020690W

Subjects

MarketingService industriesCustomer servicesDienstensectorService a la clienteleDienstleistungRelations avec la clienteleServicesServices (Industrie)Service industries, managementMarketing, managementKlantgerichtheid

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