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Mary Jo Bitner — Author | Lex | Lex

M

Mary Jo Bitner

4 works on record

Works

Services marketing

Services marketing

1996

Service Marketing (SIE)

Service Marketing (SIE)

Loose Leaf for Services Marketing

Loose Leaf for Services Marketing

2017

Designing a Winning Service Strategy

Designing a Winning Service Strategy

Author data from Open Library.