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Focus groupsFocus groups

Focus groups2007

David W. Stewart, Dennis W. Rook, Prem N. Shamdasani

About this book

Stressing the interaction of the moderator and group as well as the mechanics of designing, conducting and interpreting the outcome of focus groups, this work provides a systematic treatment of focus group interviews within the context of social science research and theory.

Details

First published
2007
OL Work ID
OL12351350W

Subjects

MethodologyFocused group interviewingSocial sciencesSocial groupsResearchSocial research & statisticsSocial ScienceSociologySocial Science / ResearchResearch DesignFokusgrupperSociaal-wetenschappelijk onderzoekGruppeninterview70.03 methods, techniques and organization of social science researchGroepsinterviewsQualitative SozialforschungFocus GroupsSocial sciences, methodology

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Book data from Open Library. Cover images courtesy of Open Library.