David W. Stewart

Focus groups

2007

Nonverbal communication in advertising

Attention, Attitude, and Affect in Response To Advertising (Advertising and Consumer Psychology)

A Primer on Consumer Behavior

Financial Dimensions of Marketing Decisions

The marketing pathfinder

The handbook of persuasion and social marketing

Ci ji zi liao yan jiu fa

Marketing Accountability for Marketing and Non-Marketing Outcomes

Master of Marketing Measurement

Effective television advertising

Secondary research

Accountable marketing

Marketing Pathfinder

How to Get Published in the Best Marketing Journals

Healthy, Wealthy or Wise?

Impact of Risk Communication on Consumption and Consumer Well-Being

Handbook of Persuasion and Social Marketing [3 Volumes]

Winning the Advertising Game