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Building Corporate Identity, Image and Reputation in the Digital EraBuilding Corporate Identity, Image and Reputation in the Digital Era

Building Corporate Identity, Image and Reputation in the Digital Era

Dennis, Charles, Pantea Foroudi, T. C. Melewar

Details

OL Work ID
OL25275864W

Subjects

Corporate imageBranding (Marketing)ReputationCommunication in marketingEntreprisesImageStratégie de marqueRéputationCommunication en marketingBrandingBUSINESS & ECONOMICS / Marketing / GeneralBUSINESS & ECONOMICS / Marketing / IndustrialBUSINESS & ECONOMICS / Marketing / ResearchMarketingBeeldvorming

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