T. C. Melewar

Business-To-Business Marketing

1995

Contemporary thoughts on corporate branding and corporate identity management

Corporate Branding

Islamic Marketing and Branding

Building Corporate Identity, Image and Reputation in the Digital Era

Facets of corporate identity, communication and reputation

Strategic international marketing

Facets of corporate identity, communication, and reputation

Multi-channel marketing, branding and retail design

Place Branding

Strategic Brand Management in Higher Education

Value of Design in Retail and Branding

Emerald Handbook of Multi-Stakeholder Communication

Contemporary Thinking, Topics and Trends in International Branding : Part 1. International Marketing Review

Advancing Branding Research

Contemporary Thinking

Contemporary Thinking, Topics and Trends in International Branding

Corporate and Organizational Marketing

Future Priorities for Design, Branding, Marketing and Retail