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Essential readings in marketingEssential readings in marketing

Essential readings in marketing

Ruth Bolton, Leigh McAlister, and Ross Rizley

About this book

A guide to important research in marketing, with abstracts of over 200 papers and bibliographical references to more, organized by topic.

Details

OL Work ID
OL23991600W

Subjects

MarketingAbstractsBibliographyMarketing research

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HardcoverOpen Library
Book data from Open Library. Cover images courtesy of Open Library.