L
Leigh McAlister
13 works on record
Works

Essential readings in marketing

A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables

Managing Market Share When Consumers Seek Variety

The impact of price promotions on a brand's market share, sales pattern and profitability

A theory of consumer promotions

A dynamic attribute satiation model of variety seeking behavior

Variety seeking behavior

Identifying substitute and complementary relationships revealed by consumer variety seeking behavior
Promoting a Product Line
Promoting a Product Line
Advances in Consumer Research
Advances in Consumer Research
Research in Marketing: A Research Annual
Research in Marketing: A Research Annual
Choosing multiple items from a product class
Choosing multiple items from a product class
The Impact of Price Promotions on a Brand's Market Share, Sales Pattern, and Profitability (Report No. 86-110)
The Impact of Price Promotions on a Brand's Market Share, Sales Pattern, and Profitability (Report No. 86-110)