L
Leigh McAlister
13 works on record
Works
Essential readings in marketing
A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables
Managing Market Share When Consumers Seek Variety
The impact of price promotions on a brand's market share, sales pattern and profitability
A theory of consumer promotions
A dynamic attribute satiation model of variety seeking behavior
Variety seeking behavior
Identifying substitute and complementary relationships revealed by consumer variety seeking behavior
Promoting a Product Line
Promoting a Product Line
Advances in Consumer Research
Advances in Consumer Research
Research in Marketing: A Research Annual
Research in Marketing: A Research Annual
Choosing multiple items from a product class
Choosing multiple items from a product class
The Impact of Price Promotions on a Brand's Market Share, Sales Pattern, and Profitability (Report No. 86-110)
The Impact of Price Promotions on a Brand's Market Share, Sales Pattern, and Profitability (Report No. 86-110)