Lex

Browse

GenresShelvesPremiumBlog

Company

AboutJobsPartnersSell on LexAffiliates

Resources

DocsInvite FriendsFAQ

Legal

Terms of ServicePrivacy Policygeneral@lex-books.com(215) 703-8277

© 2026 LexBooks, Inc. All rights reserved.

Global marketing managementGlobal marketing management

Global marketing management

Christopher Bartlett, John A. Quelch

About this book

A collection of Harvard Business School cases by the editors accompanied by additional authors, emphasizing the marketing strategies of domestic marketers to international markets.

Details

OL Work ID
OL23888513W

Subjects

Export marketingManagementCase studies

Find this book

Open Library
Book data from Open Library. Cover images courtesy of Open Library.