John A. Quelch
35 works on record
Works
Readings in Modern Marketing
2006
The new global brands
2006
Cases in Strategic Marketing Management
2000
Cases in Marketing Management and Strategy
1996
Cases in product management
1995
Marketing management
1993
The marketing challenge of Europe 1992
1991
The marketing challenge of 1992
1990
How to market to consumers
1989
Sales promotion management
1989
Cases in advertising and promotion management
1983
Greater good
All business is local
Global marketing management
The global market
Consumer behavior for marketing managers
Cases in European marketing management
Problems and cases in health care marketing
Compassionate Management of Mental Health in the Modern Workplace
Consumers, Corporations, and Public Health
Multinational marketing management
Hafo da shi de si tang ying xiao ke
Instructor's manual to accompany Cases in advertising and promotion management :
1994
Europe : le défi marketing
1992
Behavioral and attitudinal measures of the relative importance of product attributes
1978
The application of information display research
1978
Strategic marketing cases for 21st century Asia
Marketing management readings
Choice Matters
After the wall
Instructors Manual
Nutrition and the American consumer
I/M Multinatnl Mrktng
Achieving system cooperation in developing the market for consumer videotex
Structural determinants of promotion and advertising intensity