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Strategic brand management

Strategic brand management1997

Kevin Lane Keller

About this book

This book "provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity."--Publisher's website.

Details

First published
1997
OL Work ID
OL2684163W

Subjects

Brand name productsManagementMerkenMarketingStrategisch managementBrand name products--managementHd69.b7 k45 2008658.8/2785.40

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HardcoverOpen Library
Book data from Open Library. Cover images courtesy of Open Library.