
Strategic brand management1997
About this book
This book "provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity."--Publisher's website.
Details
- First published
- 1997
- OL Work ID
- OL2684163W
Subjects
Brand name productsManagementMerkenMarketingStrategisch managementBrand name products--managementHd69.b7 k45 2008658.8/2785.40