Kevin Lane Keller
1956-06-23
76 works on record
Biography
Works
Best Practice Cases in Branding
2002
Branding and brand equity
2002
A framework for marketing management
2001
Strategic brand management
1997
Administracion Estrategica de Marca
Marketing Management
The infinite asset
Strategic Brand Management: Building, Measuring And Managing Brand Equity
Framework for Marketing Management
Marketing Management, Fourteenth Canadian Edition
2014 MyLab Marketing with Pearson eText -- Access Card -- for Marketing Management
Marketing
Marketing Management, Instructor's Manual
Marketing Management, Student Value Edition + 2019 MyLab Marketing with Pearson eText -- Access Card Package
MyMarketingLab with Pearson EText -- Access Card -- for Marketing Management, Global Edition
Pearson eText for Strategic Brand Management
Marketing Management Plus 2019 MyLab Marketing with Pearson eText -- Access Card Package
Framework for Marketing Management; Interpretive Simulations Access Code Card Group B
Pazarlama Yönetimi
Stratejik Marka Yönetimi
Revel for Marketing Management -- Access Card
Marketing Management Plus Pearson Mylab Marketing with Pearson EText, Global Edition
Valuepack : Marketing Management
Valuepack
La marca corporativa
Best Practice Branding Cases
Building customer-based brand equity
2001
Managing the corporate brand
1997
The effects of brand name suggestiveness on advertising recall
1997
The effects of sequential introduction of brand extensions
1991
Conceptualizing, measuring and managing customer-based brand equity
1991
Effects of Sequential Introduction of Brand Extensions (Working Paper, Report N0 91-118)
1991
Conceptualizing, measuring, and managing customer-based brand equity
1991
Conceptualizing Measuring, and Managing Customer Based Brand Equity (Working Paper 91 123) (Photocopy Ed.)
1991
Memory Factors in Advertising (Report No. 89-101)
1989
Memory in advertising
1987
NEW MyMarketingLab -- Access Card -- for Marketing Management
Marketing Management , Student Value Edition
Marketing Management, Student Value Edition Plus MyMarketingLab with Pearson EText -- Access Card Package
Marketing Management Plus MyMarketingLab with Pearson EText -- Access Card Package
MyMarketingLab with Pearson EText -- Access Card -- for Marketing Management
Marketing Management (Arab World Edition)
Marketing Management in China
Kotler : Marketing Management_p4
Pearson EText Marketing Management -- Access Card
Pearson EText Access Card for Marketing Management, Global Edition
Marketing Management with MyMarketingLab, Global Edition
2019 Mylab Marketing with Pearson EText -- Standalone Access Card-- for Marketing Management
Standalone Petxt 2. 0 ACC for Marketing Management, Global Edition
Revel for Marketing Management -- Combo Access Card
Pearson Mylab Marketing with Pearson EText - Instant Access - for Marketing Management, Global Edition
Pearson Mylab Marketing - Instant Access - for Marketing Management, Global Edition
Marketing Management, Pearson EText, Global Edition
Marketing Management, EBook, Global Edition
Revel for Marketing Management, [GLOBAL EDITION]
Marketing Management, Global Edition
Marketing Management, EText, Global Edition
Marketing Management, Enhanced EBook, Global Edition
Revel Access Card for Marketing Management, [GLOBAL EDITION]
Marketing Management (Custom Edition)
Valuepack : Strategic Brand Management
Online Course Pack : Marketing Management : Us Edition/Economics European Edition/Access Card
Marketg Managmnt and Microsft Offc XP Tips Pkg
Marktg Managmnt and Ten Wk Wsj Card and Stu Gd Pkg
Marketg Managmnt and Dk Essn Mgrs
Marketg Managmt and Dk Essn Mgrs Negot Skill Pk
Consumer Behaviour/ Strategic Brand Management
Voyagers Book One
Valuepack : Framework for Marketing Management/Global Marketing
Online Course Pack : Marketing Management : International Edition/Operations Management/Companion Website with GradeTracker Student Access Card
Marketing Mangement
New branding imperatives
Marketing Management 3rd edn ePub eBook
Marketing Management - 12. Vydání
Marketing Management Plus 2014 MyMarketingLab with Pearson eText -- Access Card Package (14th Edition)
Instructors Manual