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Contemporary perspectives for strategic market planning

Contemporary perspectives for strategic market planning1990

Vijay Mahajan, Roger A. Kerin, P. Rajan Varadarajan, Roger A Kerin

Details

First published
1990
OL Work ID
OL12050008W

Subjects

MarketingPlanningStrategic planningMarketing - GeneralSales & marketingMarketing ManagementBusiness / Economics / FinanceBusiness/Economics

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Book data from Open Library. Cover images courtesy of Open Library.