Contemporary perspectives for strategic market planning
Contemporary perspectives for strategic market planning1990
Vijay Mahajan, Roger A. Kerin, P. Rajan Varadarajan, Roger A Kerin
Details
- First published
- 1990
- OL Work ID
- OL12050008W
Subjects
MarketingPlanningStrategic planningMarketing - GeneralSales & marketingMarketing ManagementBusiness / Economics / FinanceBusiness/Economics