Vijay Mahajan
24 works on record
Works
Convergence marketing
2002
New-product forecasting
New-product diffusion models
Systems analysis in health care
Innovation diffusion models of new product acceptance
Models for innovation diffusion
Africa rising
The 86 percent solution
Contemporary perspectives for strategic market planning
1990
Rise of Rural Consumers in Developing Countries
Digital Marketing
86% Solution
Arab World Unbound
Accelerants for Growth in Africa
Africa
Africa Is Richer Than You Think
Brief Look at Economic Opportunity in Africa
How Cell Phones and Banking Accelerate African Opportunity and Growth
Identity, Diversity, and Africa's Markets
Emerging Economy
An approach to assess the importance of brand equity in acquisition decisions
New product models
Microfinance - from the Fire to the Frying Pan?
Modeling the diffusion of public policy innovations among the U.S. states