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The PIMS principlesThe PIMS principles

The PIMS principles

Robert D. Buzzell

About this book

The authors explain PIMS methodology and applications to help managers understand and predict how strategic choices and market conditions affect business performance.

Details

OL Work ID
OL4955530W

Subjects

ManagementMarketingStrategic planningUnternehmensplanungStratégie marketingStrategische planningStrategische PlanungMarketingstrategiePlanification stratégiqueGestionEntreprise performanteStrategisches ManagementMercadologia

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Book data from Open Library. Cover images courtesy of Open Library.