The PIMS principles

The PIMS principles
About this book
The authors explain PIMS methodology and applications to help managers understand and predict how strategic choices and market conditions affect business performance.
Details
- OL Work ID
- OL4955530W
Subjects
ManagementMarketingStrategic planningUnternehmensplanungStratégie marketingStrategische planningStrategische PlanungMarketingstrategiePlanification stratégiqueGestionEntreprise performanteStrategisches ManagementMercadologia