Robert D. Buzzell
1933
34 works on record
Works
Global marketing management
Marketing research and information systems
Marketing in an electronic age
Marketing: a contemporary analysis
Multinational marketing management
The PIMS principles
Product innovation in food processing, 1954-1964
Product profitiability measurement and merchandising decisions
Operating results of food chains in 1961
Marketing costs in consumer goods industries
Market share, profitability and business strategy
I/M Multinatnl Mrktng
Is vertical integration a profitable strategy?
PIMS research bibliography
Are there "natural" market structures?
Il marketing nell'era elettronica
The rediscovery of marketing
Product innovation, the product life cycle, and competitive behavior in selected food processing industries, 1947-1964
Competitive preference and sales effectiveness
Denver-Chicago Trucking Company, inc.
Industrial marketing costs
Value added by industrial distributors and their productivity
The role of advertising in the marketing mix
A basic bibliography on mathematical methods in marketing
Mathematical models and marketing management
Marketing costs in industrial businesses
How can research contribute to improved "marketing" in non-business organizations?
Marketing and marketing education
Product profitability measurement and merchandising decisions
Automobile advertising expenditures and sales during the 1970 GM strike
Marketing
Marketing and economic performance
Market Research Information Systems
Channel partnerships