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Models of buyer behavior: conceptual, quantitative, and empirical

Models of buyer behavior: conceptual, quantitative, and empirical1974

Jagdish N. Sheth

4.0(2)on Goodreads

Details

First published
1974
OL Work ID
OL2026210W

Subjects

Consumer behaviorMathematical modelsMarket segmentation

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Book data from Open Library. Cover images courtesy of Open Library.