Jagdish N. Sheth
91 works on record
Works
Chindia rising
2008
Global marketing perspectives
1989
Bringing innovation to market
1987
Marketing theory
1986
Winning back your market
1985
Research in Consumer Behavior
1983
Research in Marketing
1978
Revelance of segmentation for market planning
A Theory of Political Choice Behavior (Praeger Series in Public and Nonprofit Sector Marketing)
Internet Marketing
Statistical learning theory and consumer learning
History of marketing thought : an update
Handbook of Relationship Marketing
The Customer Is Key
Clients for Life
Demographic segmentation of long distance behavior
A market-oriented strategy of long-range planning for multinational corporations
A multivariate model of multinational business expansion
The future of buyer behavior theory
Relative contribution of perceived instrumentality and value importance components in determining attitudes
Measurement of attitude scores from beliefs and importances
Advertising's image -- U.S. and Yugoslavia
Recent developments in organizational buying behavior
Marketing
A conceptual model of long-range multinational marketing planning
Worldwide Wireless Communications (Advances in the Information Industry)
A model of user behavior for scientific and technical information (STI)
A theory of industrial buying decisions
An earnings-return model for strategic market planning
Deregulation and Competition
Firms of Endearment
Impact of asking race information in mail surveys
Megatrends in consumer marketing
Is industrial marketing really different from consumer marketing?
Cross-cultural influences on buyer-seller interaction/negotiation process
Some thoughts on the future of marketing models
Emerging importance of export marketing for U.S. products / Jagdish N. Sheth
Howard's contributions to marketing
Measurement of advertising effectiveness
Sequential and cyclical nature of information processing models in repetitive choice behavior
Role of demographics in consumer behavior
Tactics of conflict resolution in family buying behavior
A usage based framework for choosing appropriate rotation schemes in factor analysis
Should multi-country advertising research be universal or unique?
Structural assumptions underlying Fishbein's expectancy-value model of attitudes
Theory of cross-cultural buyer-behavior
Strategies of advertising transferability in multinational marketing
A theory of multidimensional brand loyalty
Equivalence of Fishbein and Rosenberg theories of attitudes
Emerging trends for retailing industry
The future of market research products and markets
Role of motivation research in consumer psychology
Malnutrition and marketing
How to get the most out of multivariate methods
The surpluses and shortages in consumer behavior theory and research
Why consumer protection efforts are likely to fail?
A field study of attitude structure and attitude-behavior relationship
A psychological model of travel mode selection
Psychology of innovation resistance
A theory of merchandise buying behavior
Buyer-seller interaction
The 4 A's of marketing
An integrative theory of patronage preference and behavior
Global human resources perspectives
Multivariate methods for market and survey research
The Business School in the TwentyFirst Century
Designing competitive strategies for global marketing
Theoretical foundations in marketing ethics
Global accounting perspectives
Global organizational theory perspectives
Global microeconomic perspectives
Political marketing
Does marketing need reform?
Customer relationship management
Global macroeconomic perspectives
Consumer and Industrial Buying Behavior
Contemporary views on marketing practice
Telecom outlook
1988
Research in Marketing. (Research in Marketing)
1981
Models of buyer behavior: conceptual, quantitative, and empirical
1974
Telecom Outlook Report 1997-2007
A model of strategy mix for planned social change
How consumers use information
Legends in marketing
Household decision making
Strategies of increasing carpooling behavior among urban commuters
A Strategic Vision of the Wireless Industry
Global financial perspectives
Global strategic management perspectives
Historical perspectives in consumer research
Customer behavior