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Will & visionWill & vision

Will & vision2002

Gerard J. Tellis, Clayton M. Christensen, Peter N. Golder

About this book

"Based on over a decade of in-depth research - drawn from hundreds of books and thousands of articles - Will & Vision presents an unbiased portrait of the true causes of enduring market leadership. And whether for photographic paper in the nineteenth century or online stock trading in the twenty-first, the answers it provides are surprising, historically substantiated, and thoroughly convincing."--BOOK JACKET.

Details

First published
2002
OL Work ID
OL2677460W

Subjects

MarketingBrand name products

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Open Library
Book data from Open Library. Cover images courtesy of Open Library.