G
Gerard J. Tellis
1950
10 works on record
Works

Estrategias de Publicidad y Promocion
2005

Effective Advertising
2003

Will & vision
2002

Advertising and sales promotion strategy
1997

Unrelenting Innovation How To Build A Culture For Market Dominance

The Sage handbook of advertising
The international takeoff of new products
The international takeoff of new products
2002
Decomposing the effects of direct TV advertising
Decomposing the effects of direct TV advertising
1999
The Price Elasticity of Selective Demand
The Price Elasticity of Selective Demand
1988
Advertising exposure, loyalty, and brand purchase
Advertising exposure, loyalty, and brand purchase
1987