Lex

Browse

GenresShelvesPremiumBlog

Company

AboutJobsPartnersSell on LexAffiliates

Resources

DocsInvite FriendsFAQ

Legal

Terms of ServicePrivacy Policygeneral@lex-books.com(215) 703-8277

© 2026 LexBooks, Inc. All rights reserved.

The service-dominant logic of marketingThe service-dominant logic of marketing

The service-dominant logic of marketing

Robert F. Lusch

Details

OL Work ID
OL18909983W

Subjects

MarketingPhilosophyRelationship marketingCustomer servicesPhilosophieService à la clientèleMarketing relationnelBUSINESS & ECONOMICSGeneralCustomer Service

Find this book

Open Library
Book data from Open Library. Cover images courtesy of Open Library.