R
Robert F. Lusch
18 works on record
Works
Cases in retailing
1996
Retail management
1990
Principles of marketing
1987
Management of retail enterprises
1982
Retailing
The service-dominant logic of marketing
Service-dominant logic
Patronage behavior and retail management
Service-Dominant Logic of Marketing
Introduction to retailing
Toward a Better Understanding of the Role of Value in Markets and Marketing
Toward a Better Understanding of the Role of Value in Markets and Marketing
2012
Retail marketing
Retail marketing
1993
1985 Ama Educators Proceedings (Series No 51)
1985 Ama Educators Proceedings (Series No 51)
1985
Contemporary issues in marketing channels
Contemporary issues in marketing channels
SAGE Handbook of Service-Dominant Logic
SAGE Handbook of Service-Dominant Logic
Commercial Society
Commercial Society
Custom Retailing and ECommerce Chapters
Custom Retailing and ECommerce Chapters
The Rose Petal
The Rose Petal