Principles of marketing1980
Gary Armstrong, John Saunders undifferentiated, Valerie Trifts, Peggy H. Cunningham, Philip Kotler, Veronica Wong
About this book
“Marketing is the creative use of truth.” “Marketing is the homework that we do before we have a product.” “Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.”
Details
- First published
- 1980
- OL Work ID
- OL1807517W
Subjects
ManagementMarketingopen_syllabus_projectStrategisch managementMarketingmanagementTextbooksManuels d'enseignement superieurGestionMarketing, managementHf5415 .k636 2004658.80 GesamtdarstellungMarknadsföringMarketingpolitikLiterary collections