Browse

Genres Shelves Premium Blog

Company

About Jobs Partners Sell on Lex Affiliates

Resources

Docs Invite Friends FAQ

Legal

Terms of Service Privacy Policy general@lex-books.com (215) 703-8277

© 2026 LexBooks, Inc. All rights reserved.

Home Genres Deals

Gary Armstrong — Author | Lex | Lex

Gary Armstrong

Gary Armstrong

1943

100 works on record

Biography

Gary M. Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. He holds undergraduate and master’s degrees in business from Wayne State University in Detroit, and he received his Ph.D. in marketing from Northwestern University in Illinois. Dr. Armstrong has contributed numerous articles to leading business journals, and authored and co-authored numerous books. As a consultant and researcher, he has worked with many companies on marketing research, sales management, and marketing strategy. But Professor Armstrong's first love has always been teaching. His long-held Blackwell Distinguished Professorship is the only permanent endowed professorship for distinguished undergraduate teaching at the University of North Carolina at Chapel Hill. He has been very active in the teaching and administration of Kenan-Flagler's undergraduate program. Through the years, he has worked closely with business student groups and has received several UNC campus-wide and Business School teaching awards. He is the only repeat recipient of the school's highly regarded Award for Excellence in Undergraduate Teaching, which he received three times. Most recently, Professor Armstrong received the UNC Board of Governors Award for Excellence in Teaching, the highest teaching honor bestowed by the 16-campus University of North Carolina system. Source: [About the Authors](https://books.google.com/books/about/Marketing_An_Introduction_Global_Edition.html?id=Q7RmEAAAQBAJ)

Works

Marketing

Marketing

1987

Principles of marketing

Principles of marketing

1980

Principles of Marketing with CD

Principles of Marketing with CD

Fundamentos de Mercadotecnia - 4 Edicion

Fundamentos de Mercadotecnia - 4 Edicion

Principles Marketing/NY Times Kotler Et Al

Principles Marketing/NY Times Kotler Et Al

Prin Mktg & Hitt Pkg

Prin Mktg & Hitt Pkg

Principles of Marketing ActiveBook

Principles of Marketing ActiveBook

Marketing

Marketing

Marketing

Marketing Introduction

Marketing Introduction

Principles of Marketing, 10th Edition

Principles of Marketing, 10th Edition

Principles of Marketing/Keys to Success

Principles of Marketing/Keys to Success

Principles of Marketing, Activebook 2.0

Principles of Marketing, Activebook 2.0

Marketing - 8b

Marketing - 8b

Marketing

Marketing

Marketing an introduction

Marketing an introduction

Marketing

Marketing

Marketing

Fundamentos de marketing

Fundamentos de marketing

Marketing

Marketing

Marketing

Marketing

Marketing

Marketing

Marketing: An Introduction and MyMarketingLab Package, 9th Edition

Marketing: An Introduction and MyMarketingLab Package, 9th Edition

Principles of Marketing (17th Edition)

Principles of Marketing (17th Edition)

MyLab Marketing with Pearson eText -- Access Card -- for Principles of Marketing

MyLab Marketing with Pearson eText -- Access Card -- for Principles of Marketing

Principles of Marketing: An Asian Perspective

Principles of Marketing: An Asian Perspective

Student learning guide and workbook to accompany

Student learning guide and workbook to accompany

MyMarketingLab with Pearson eText -- Access Card -- for Marketing

MyMarketingLab with Pearson eText -- Access Card -- for Marketing

2012 MyMarketingLab with Pearson eText -- Access Card -- for Marketing

2012 MyMarketingLab with Pearson eText -- Access Card -- for Marketing

Marketing

Marketing

MyMarketingLab Student Access Code for Marketing

MyMarketingLab Student Access Code for Marketing

Marketing

Marketing

MyLab Marketing with Pearson eText -- Access Card -- for Marketing

MyLab Marketing with Pearson eText -- Access Card -- for Marketing

Shi chang ying xiao xue

Shi chang ying xiao xue

Marketing

Marketing

Experiencing the London 2012 Olympic Games

Experiencing the London 2012 Olympic Games

CC with EBook Value Pack Access Card

CC with EBook Value Pack Access Card

Principles of Marketing, Ninth Canadian Edition, Loose Leaf Version with MyMarketingLab

Principles of Marketing, Ninth Canadian Edition, Loose Leaf Version with MyMarketingLab

Principles of Marketing, Ninth Canadian Edition, Loose Leaf Version

Principles of Marketing, Ninth Canadian Edition, Loose Leaf Version

Principles of Marketing, Global Edition

Principles of Marketing, Global Edition

Principles of Marketing Plus MyMarketingLab with Pearson EText -- Access Card Package

Principles of Marketing Plus MyMarketingLab with Pearson EText -- Access Card Package

Principles of Marketing, Student Value Edition

Principles of Marketing, Student Value Edition

2017 MyMarketingLab with Pearson EText -- Access Card -- for Marketing

2017 MyMarketingLab with Pearson EText -- Access Card -- for Marketing

Armstrong

Principles of Marketing Swedish Edition

Principles of Marketing Swedish Edition

Principles of Marketing, Global Edtion

Principles of Marketing, Global Edtion

Flashcards

Principles of Marketing, Plus MyMarketingLab with Pearson EText, Global Edition

Principles of Marketing, Plus MyMarketingLab with Pearson EText, Global Edition

Sm Principles Marketing Euro Tif Phec

Sm Principles Marketing Euro Tif Phec

OneKey BlackBoard Student Access Kit for Armstrong

OneKey BlackBoard Student Access Kit for Armstrong

Access Card -- Pearson Mylab Marketing with Pearson EText for Marketing

Access Card -- Pearson Mylab Marketing with Pearson EText for Marketing

Marketing

Marketing

Company Cases for Marketing

Company Cases for Marketing

Marketing : an Introduction with MyMarketingLab

Marketing : an Introduction with MyMarketingLab

Study Guide for Principles of Marketing

Study Guide for Principles of Marketing

OneKey WebCT, Student Access Kit, Marketing

OneKey WebCT, Student Access Kit, Marketing

Supplements Sampler CD

Supplements Sampler CD

Principles of Marketing, Global Edition

Principles of Marketing, Global Edition

OneKey WebCT Student Access Kit for Armstrong

OneKey WebCT Student Access Kit for Armstrong

Sm Principles Mktg Euro I/M + Pp Disk

Sm Principles Mktg Euro I/M + Pp Disk

Student Access Card for Marketing

Student Access Card for Marketing

One Key Course Compass Stud Access Kit

One Key Course Compass Stud Access Kit

Marketing : an Introduction

Marketing : an Introduction

Access Card -- MyMarketingLab with Pearson EText for Marketing

Access Card -- MyMarketingLab with Pearson EText for Marketing

Study Guide

Marketing Live

Principles of Marketing (Arab World Editions)

Principles of Marketing (Arab World Editions)

Marketing Wprowadzenie

Marketing Wprowadzenie

Marketing, An Introduction Plus 2019 MyLab Marketing with Pearson eText -- Access Card Package

Marketing, An Introduction Plus 2019 MyLab Marketing with Pearson eText -- Access Card Package

Marketing, an Asian perspective

Marketing, an Asian perspective

Principles of Marketing Plus 2019 MyLab Marketing with Pearson eText -- Access Card Package

Principles of Marketing Plus 2019 MyLab Marketing with Pearson eText -- Access Card Package

Principles of Marketing

Principles of Marketing

Principles of Marketing, Student Value Edition + 2019 MyLab Marketing with Pearson eText -- Access Card Package

Principles of Marketing, Student Value Edition + 2019 MyLab Marketing with Pearson eText -- Access Card Package

Marketg

Marketg

MyMarketingLab with Pearson EText - Access Card - for Principles of Marketing

MyMarketingLab with Pearson EText - Access Card - for Principles of Marketing

2019 Mylab Marketing with Pearson EText -- Access Card -- for Principles of Marketing

2019 Mylab Marketing with Pearson EText -- Access Card -- for Principles of Marketing

2014 Mylab Marketing with Pearson EText -- Instant Access -- for Marketing

2014 Mylab Marketing with Pearson EText -- Instant Access -- for Marketing

MyLab Marketing with Pearson eText -- Combo Access Card -- for Marketing

MyLab Marketing with Pearson eText -- Combo Access Card -- for Marketing

Principles of Marketing Plus Pearson Mylab Marketing with Pearson EText, Global Edition

Principles of Marketing Plus Pearson Mylab Marketing with Pearson EText, Global Edition

Blackboard Standard Access Card

Blackboard Standard Access Card

CourseCompass with EBook Stand Alone Access Card

CourseCompass with EBook Stand Alone Access Card

Principles of Marketing OLP with EText, Global Edition

Principles of Marketing OLP with EText, Global Edition

Pearson Mylab Marketing with Pearson EText - Instant Access - for Principles of Marketing, Global Edition

Pearson Mylab Marketing with Pearson EText - Instant Access - for Principles of Marketing, Global Edition

Shi chang ying xiao xue

Shi chang ying xiao xue

Pearson EText for Marketing

Pearson EText for Marketing

Principles of Marketing (Arab World Editions) with MyMarketingLab

Principles of Marketing (Arab World Editions) with MyMarketingLab

Access Card -- Pearson Mylab Marketing with Pearson EText for Principles of Marketing, Global Edition

Access Card -- Pearson Mylab Marketing with Pearson EText for Principles of Marketing, Global Edition

Principles of Marketing Scandinavian Edition

Principles of Marketing Scandinavian Edition

PLP_Principles of Marketing(Book+PLP), Global Edition

PLP_Principles of Marketing(Book+PLP), Global Edition

Pearson eText Marketing

Pearson eText Marketing

MyMarketingLab with Pearson EText -- Standalone Access Card -- for Marketing

MyMarketingLab with Pearson EText -- Standalone Access Card -- for Marketing

Pearson EText 2. 0 Access Card Principles of Marketing, Global Edition

Pearson EText 2. 0 Access Card Principles of Marketing, Global Edition

Policing the 2012 London Olympics

Policing the 2012 London Olympics

2019 Mylab Marketing with Pearson EText -- Access Card -- for Marketing

2019 Mylab Marketing with Pearson EText -- Access Card -- for Marketing

Pazarlama Ilkeleri

Pazarlama Ilkeleri

Pearson EText Access Card -- Pearson Mylab Marketing for Marketing

Pearson EText Access Card -- Pearson Mylab Marketing for Marketing

Pearson Mylab Marketing - Instant Access - for Marketing

Pearson Mylab Marketing - Instant Access - for Marketing

MyMarketingLab with Pearson EText - Instant Access - for Marketing

MyMarketingLab with Pearson EText - Instant Access - for Marketing

Access Card -- Pearson Mylab Marketing with Pearson EText for Marketing

Access Card -- Pearson Mylab Marketing with Pearson EText for Marketing

Author data from Open Library.