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Field Guide to Case Study Research in Business-To-Business Marketing and Purchasing by Arch G. Woodside, Hugh Pattinson, Roger Marshall | Lex | Lex
Field Guide to Case Study Research in Business-To-Business Marketing and Purchasing
Field Guide to Case Study Research in Business-To-Business Marketing and Purchasing
Arch G. Woodside
Hugh Pattinson
Roger Marshall
Subjects
Industrial marketing
Purchasing
Research
Marketing research