How Customers Think

How Customers Think
About this book
Illustrates how leading companies are "mining the unconscious" with remarkable results, and introduces innovative tools and techniques that help marketers.
Details
- OL Work ID
- OL5270373W
Subjects
Consumer behaviorPsychological aspectsConsumersPsychologyMarketingCreative thinkingConsumer behavior--psychological aspectsConsumers--psychologyMarketing--psychological aspectsLeadershipHf5415.32 .z35 2003658.8/342