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How Customers ThinkHow Customers Think

How Customers Think

Gerald Zaltman

About this book

Illustrates how leading companies are "mining the unconscious" with remarkable results, and introduces innovative tools and techniques that help marketers.

Details

OL Work ID
OL5270373W

Subjects

Consumer behaviorPsychological aspectsConsumersPsychologyMarketingCreative thinkingConsumer behavior--psychological aspectsConsumers--psychologyMarketing--psychological aspectsLeadershipHf5415.32 .z35 2003658.8/342

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HardcoverOpen Library
Book data from Open Library. Cover images courtesy of Open Library.