Gerald Zaltman
32 works on record
Works

Management principles for nonprofit agencies and organizations

Organizational buying behavior

Marketing scientific and technical information

Consumer Behaviour: Basic Findings and Management Implications

Readings in Consumer Behavior

Pazarlama Metaforlari

Metatheory and consumer research

Marketing research

Marketing metaphoria

Processes and phenomena of social change

Dynamic educational change

Como piensan los consumidores

Creating social change

Strategies for planned change

How Customers Think

Innovations & organizations

Theory construction in marketing

Consumer behavior
Marketing
Essential Knowledge for Research in Marketing
Unlocked
The use of developmental and evaluative market research
Seeing the voice of the customer
Assessing progress on meeting MSI priorities
The Use of market research
Broadening the concept of consumer behavior
Metatheory and consumer research, by Gerald Zaltman, Christian R.A. Pinson, Reinhard Angelmar
Marketing: contributions from the behavioral sciences
The Use of Development and Evaluative Market Research (Research Program, Working Paper Report No. 89-107)
Consumer
Investigación de mercados
Assessing Progress on Meeting Msi Priorities (Report No 91-107)