Gerald Zaltman
32 works on record
Works
Management principles for nonprofit agencies and organizations
Organizational buying behavior
Marketing scientific and technical information
Consumer Behaviour: Basic Findings and Management Implications
Readings in Consumer Behavior
Pazarlama Metaforlari
Metatheory and consumer research
Marketing research
Marketing metaphoria
Processes and phenomena of social change
Dynamic educational change
Como piensan los consumidores
Creating social change
Strategies for planned change
How Customers Think
Innovations & organizations
Theory construction in marketing
Consumer behavior
Marketing
Essential Knowledge for Research in Marketing
Unlocked
The use of developmental and evaluative market research
Seeing the voice of the customer
Assessing progress on meeting MSI priorities
The Use of market research
Broadening the concept of consumer behavior
Metatheory and consumer research, by Gerald Zaltman, Christian R.A. Pinson, Reinhard Angelmar
Marketing: contributions from the behavioral sciences
The Use of Development and Evaluative Market Research (Research Program, Working Paper Report No. 89-107)
Consumer
Investigación de mercados
Assessing Progress on Meeting Msi Priorities (Report No 91-107)