Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets
Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets
Details
- OL Work ID
- OL19660682W
Subjects
Internet marketingSocial mediaMarketingSocial aspectsConsumer behaviorOnline social networksBUSINESS & ECONOMICS / Consumer BehaviorBUSINESS & ECONOMICS / International / GeneralBUSINESS & ECONOMICS / ManagementBUSINESS & ECONOMICS / Marketing / ResearchMarket researchCorporate governanceBUSINESS & ECONOMICSConsumer BehaviorInternationalGeneralManagementResearch