Rajagopal
32 works on record
Works
Politics after Television
Consumer Behavior Theories
Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets
Business Dynamics in North America
Sustainable Growth in Global Markets
Contemporary Marketing Strategy
Business Governance and Society
Competitive Branding Strategies
Innovation, Technology, and Market Ecosystems
Sustainable Businesses in Developing Economies
Entrepreneurship and Regional Development
Transgenerational Marketing
Managing Disruptions in Business
Strategic Rethinking
Dexterity in Global Business
Market Entropy
Crowd-Based Business Models
Managing Social Media and Consumerism
Architecting Enterprise
Butterfly Effect in Competitive Markets
Innovative Business Projects : Breaking Complexities, Building Performance, Volume I
Innovative Business Projects : Breaking Complexities, Building Performance, Volume II
Qualitative Market Research
Business Design Cube
Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace
Consumers and Markets
Agile Marketing Strategies
Business Analytics and Cyber Security Management in Organizations
Inclusive Businesses in Developing Economies
Challenge-Based Learning, Research, and Innovation
Paradigm Shift in Business
Development Of Agricultural Marketing In India