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Religion as brands

Religion as brands

Jörg Stolz, Jean-Claude Usunier

Details

OL Work ID
OL23294480W

Subjects

ReligionEconomic aspectsBranding (Marketing)Consumption (Economics)Religious institutionsEconomics, religious aspectsMarketingAspect économiqueStratégie de marqueBranding

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Book data from Open Library. Cover images courtesy of Open Library.