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Marketing across culturesMarketing across cultures

Marketing across cultures1996

Jean-Claude Usunier

Details

First published
1996
OL Work ID
OL2013615W

Subjects

Export marketingSocial aspects of Export marketingSocial aspects of International business enterprisesSocial aspectsInternational business enterprisesCross-cultural studiesIntercultural communicationMarchés d'exportationAspect socialEntreprises multinationalesInternationale marketingCommunication interculturelleInterculturele communicatieExport marketing--social aspectsInternational business enterprises--social aspectsHf1416 .u85 1996658.8/48

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Book data from Open Library. Cover images courtesy of Open Library.