Managing brand equity

Managing brand equity1991
Details
- First published
- 1991
- OL Work ID
- OL1839141W
Subjects
Brand name productsIntangible propertyManagementValuationReklameMærkevarerMarketingBrandBranded goodsProduktpolitikProduktforskningBrandingProduct policyBrand namesKvalitetsvarerProduct Line ManagementOrganization & administrationEconomics