David A. Aaker
1938
43 works on record
Works
Marketing Research, Eighth Edition with SPSS 13.0
2005
Strategic Market Management (Strategic Market Managment)
2004
Brand Portfolio Strategy
2004
(WCS) Strategic Marketing Management 7th Edition Course Pack
2004
Construir Marcas Poderosas / Building Strong Brands
2003
Brand Leadership
2002
Essentials of marketing research
1999
Building Strong Brands
1996
Construir marcas poderosas
1996
Managing brand equity
1991
Strategic market management
1984
Developing business strategies
1984
Consumerism, 4th Ed
1982
Marketing research
1980
Advertising management
1975
Consumerism: search for the consumer interest
1971
Multivariate analysis in marketing
1971
Consumerism
1971
Brand relevance
Essentials of Marketing Research, 2nd Edition with SPSS 13. 0 Set
From Fargo to the World of Brands
Estrategia de La Cartera de Marcas
Spanning silos
2008
Marketing Research With Spss 14.0
2007
Investigacion De Mercados
2002
Stategic Marketing Management
2001
Strategic Marketing
2001
Marketing Research Ir & TB 7e
2000
Marketing Research 7E with SPSS CD Rom Set
2000
Strategic Marketing Management
1999
El Exito de Tu Producto Esta En La Marca
1997
Srch for Consumr Interst
1994
Aaker
1992
Management de La Publicidad (2ts)
1991
Consumer evaluations of brand extensions
1990
Aaker Instructors Manual to Accompany Marketing Research
1983
Viewers' perceptions of prime-time television advertising and characteristics of commercials perceived as informative
1981
Multivarite analysis in marketing
1980
Managing assets and skills
Brand equity
Building a brand
Essentials of Marketing Research, 3e with Spss 13.0 Set
Investigacion de Mercados - 3 Edicion (Spanish Edition)