Quantitative methods in marketing

Quantitative methods in marketing1999
Graham J Hooley, Graham J. Hooley, Graham Hooley, Michael Hussey, Michael K Hussey
Details
- First published
- 1999
- OL Work ID
- OL11984226W
Subjects
MarketingMathematical modelsSales & marketingMathematicsBusiness MathematicsMarketing ResearchBusiness & EconomicsBusiness/EconomicsScience/MathematicsAppliedMarketing - GeneralBusiness & Economics / Marketing / General