G
Graham J. Hooley
14 works on record
Works
Quantitative methods in marketing
1999
Marketing strategy and competitive positioning
1998
Competitive positioning and the resource based view of the firm
Competitive positioning and the resource based view of the firm
1997
Competitive positioning
Competitive positioning
1993
Marketing in the UK
Marketing in the UK
1984
Marketing strategy and competitive positioning
Internationalization
Internationalization
Quantitative methods in marketing
Quantitative methods in marketing
Quantitative methods in marketing
Marketing in central and eastern Europe
Marketing in central and eastern Europe
A guide to the use of quantitative techniques in marketing
A guide to the use of quantitative techniques in marketing
Market Orientation and Service Firm Performance
Market Orientation and Service Firm Performance
Market Orientation and Service Firm Performance - a Research Agenda. European Journal of Marketing, Volume 36, Issue 9/10
Market Orientation and Service Firm Performance - a Research Agenda. European Journal of Marketing, Volume 36, Issue 9/10