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Choice Models in Marketing

Choice Models in Marketing

Greg M. Allenby, Jaehwan Kim, Sandeep R. Chandukala, Peter E. Rossi, Thomas Otter

4.0(1)on Goodreads

Details

OL Work ID
OL21366060W

Subjects

Motivation research (marketing)Marketing research

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Book data from Open Library. Cover images courtesy of Open Library.