Picture Posters: A Short History of the Illustrated Placard with Many Reproductions of the Most Artistic Examples in All Countries

A historical account written in the late 19th century. The book provides a comprehensive examination of the illustrated placard, tracing its evolution from ancient times to the contemporary period and featuring notable examples from various countries, particularly focusing on the English and American context. Hiatt aims to highlight the artistic significance of posters, rather than merely their commercial value. At the start of the book, Hiatt introduces the topic through a preface that sets the stage for a deeper exploration into the aesthetics and impact of pictorial posters throughout history. He notes that while the pictorial poster is not on par with classical art forms in terms of importance, it has its own charm and relevance. The opening portion delves into the origins of the poster, outlining the transition from simple advertising methods in ancient civilizations to the more sophisticated, artistic posters emerging in the modern era, particularly in France. Hiatt’s analysis emphasizes that artistic considerations often coalesce with commercial intents in poster design, suggesting that they enrich public spaces and engage viewers in unique ways.