Published in 1922, 'Gift Card Designing' by Pedro J. Lemos is a practical guide focused on creating artistic gift cards, particularly for the holiday season. The book emphasizes the revival of personalized card-making, advocating for designs that reflect local culture rather than mass-produced options. It serves as both an instructional manual and a source of inspiration, detailing techniques in lettering, color selection, and composition, complemented by illustrations and project suggestions for hands-on learning. Lemos aims to make card design accessible and enjoyable for both beginners and experienced artists alike.
