Elements of Show Card Writing: A Course of Instruction on How to Make Business-Building Show Cards.

Elements of Show Card Writing, authored by John H. De Wild in the early 20th century, is an instructional guide on creating effective show cards for advertising. The book provides a structured series of lessons covering the fundamentals of lettering, various alphabets, and layout techniques, emphasizing the importance of mastering basic strokes before advancing to more complex designs. It also includes practical tips on materials, tools, and enhancing the visual appeal of show cards, making it a valuable resource for those in retail advertising.