J. Paul Peter
23 works on record
Works
Understanding consumer behavior
1994
Marketing for the manufacturer
1992
Consumer behavior and marketing strategy
1990
Consumer Behavior
1987
Marketing management
1986
Teaching notes to accompany Marketing management
1986
A preface to marketing management
1985
Consumer behavior & marketing strategy
Preface to Marketing Management with PowerWeb
Selected cases in strategic management
Marketing Management Knowledge and Skills(Tenth Edition) (Chinese Edition)
Consumer behaviour and marketing strategy
Pazarlama Yönetimine Giris
A Preface to Marketing Management with Practice Marketing Access Card
Understanding consumer behaviour
1996
Marketing Creating Value for Customers
Marketing
Free Electronic Study Guide for use with Marketing Creating Value for Customers (Also available via the Web)
Strategic Management
Stratsim
Manual of tests to accompany Consumer Behavior & Marketing Strategy
Measurement Readings for Marketing Research
Loose Leaf for a Preface to Marketing Management