S
Shelby D. Hunt
10 works on record
Works

Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity

Marketing Theory: Philosophy of Science Perspectives (American Marketing Association Proceedings Series)

Foundations of Marketing Theory

Marketing theory

Modern Marketing Theory
Legends in marketing
Legends in marketing
General Theory of Competition
General Theory of Competition
Controversy in marketing theory
Controversy in marketing theory
The nature and scope of marketing
The nature and scope of marketing
Truth in marketing theory and research
Truth in marketing theory and research