L
Lyndon Simkin
14 works on record
Works

The market segmentation workbook
1996

Market segmentation success

The Dark Side of CRM

Marketing Essentials

Marketing Casebook

Marketing Concepts & Strategies
The marketing casebook
The marketing casebook
1994
New Research Findings From Warwick Business School
New Research Findings From Warwick Business School
Dark Side of CRM
Dark Side of CRM
Marketing Briefs
Marketing Briefs
22nd European Conference on Knowledge Management
22nd European Conference on Knowledge Management
ECKM 2021- Proceedings of the 22nd European Conference on Knowledge Management
ECKM 2021- Proceedings of the 22nd European Conference on Knowledge Management
New Research Findings from Warwick Business School. Marketing Intelligence and Planning, Volume 20, Issue 2
New Research Findings from Warwick Business School. Marketing Intelligence and Planning, Volume 20, Issue 2
Store location assessment
Store location assessment