H
Hubert Gatignon
16 works on record
Works
MARKSTRAT3
1998
The INSEAD-Wharton Alliance on globalizing
New Product and Services Development
Markstrat3 - Simulacion Estrategica de Mercadotecnia
Statistical analysis of management data
Market Response and Marketing Mix Models
Market Response and Marketing Mix Models
Making Innovation Last : Volume 1
Making Innovation Last : Volume 1
MARKSTRAT A Marketing Strategy Game Teaching Notes
MARKSTRAT A Marketing Strategy Game Teaching Notes
Markstrat
Markstrat
Participant Handbook (Building the Bridge from Learning to Action)
Participant Handbook (Building the Bridge from Learning to Action)
Statistical analysis of management data; third edition
Statistical analysis of management data; third edition
Diffusion of innovation
Diffusion of innovation
Marketing cooperation among rivals
Marketing cooperation among rivals
Adstrat
Adstrat
The multinational corporation's degree of control over foreign subsidiaries
The multinational corporation's degree of control over foreign subsidiaries
To standardize or not to standardize
To standardize or not to standardize