
Herbert Kaufman (March 6, 1878 – September 6, 1947) was an American writer and newspaperman whose editorials were widely syndicated in both the United States and Canada. During World War I, Kaufman regularly contributed articles and editorials to the Evening Standard, The Times, and other leading British periodicals, along with more than 50 war poems, including the classic The Hell-Gate of Soissons.
“The habit of persistence is the habit of victory.””
“I can’t give you a surefire formula for success, but I can give you a formula for failure: try to please everybody all the time.”
“The other great error in advertising is to expect more out of advertising than there is in it.””