Babette Bensoussan

Babette Bensoussan is an expert in competitive intelligence and decision-making coaching. Known as The Decision-Making Maverick, she helps individuals and organisations make better, more confident decisions. She is the author of influential books on competitive intelligence, including "Analysis without Paralysis", "Business and Competitive Analysis", and "Strategic and Competitive Analysis", which are widely used in MBA programs and executive courses around the world.