Gonzo marketing
About this book
A new marketing approach emphasizes the guerrilla tactics of "Gonzo journalism," arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
Subjects
Commerce électroniqueCustomer SatisfactionInternet marketingCommerceElectronic commerceMarketing sur InternetRelations avec la clientèleInnovationsPublic RelationsComputer Communication NetworksAdvertisingInternetTechnological innovationsCustomer relationsOrganizational Innovation