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What's the big idea?What's the big idea?

What's the big idea?1991

George Lois

About this book

Lois offers his secrets on how to create great advertising, selling strategies, and marketing techniques.

Details

First published
1991
OL Work ID
OL2979116W

Subjects

MarketingAdvertising

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Open Library
Book data from Open Library. Cover images courtesy of Open Library.