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Driving Customer Appeal Through the Use of Emotional Branding

Driving Customer Appeal Through the Use of Emotional Branding

Aarti Kataria, Ruchi Garg, Ritu Chhikara, Tapan Kumar Panda

Details

OL Work ID
OL27391572W

Subjects

MarketingBrand name productsProduct managementBranding (Marketing)Psychological aspectsStratégie de marqueAspect psychologiqueProduits de marqueProduits commerciauxGestionBUSINESS & ECONOMICSIndustrial ManagementManagementManagement ScienceOrganizational Behavior

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